MARKET RESEARCH Roundtable – plus – a new feature: Mayhem Ten™ “entrepreneur group therapy” at Feb. 12 JeffCo Innovators’ Workshop

GOLDEN, CO, JANUARY 27, 2014 — Market research – what is it, how to do it, why it’s needed – will be the topic of a roundtable of area experts at the next monthly public meeting of the entrepreneur and innovator group JeffCo Innovators’ Workshop on Wednesday, February 12, 2013. The event will be led this month by veteran product developer Brian Conaway and will include a presentation by Chris Pusateri, Adult Outreach Librarian for Jeffco Public Libraries.Background with gears

The meeting will also feature the first session of what organizers have tagged “Mayhem Ten,” a sort of group therapy session where one entrepreneurial team from the group will present their innovation and business case to the group at large for free help, advice, and commentary. The first victim, (ah hem, volunteer), will be from the Colorado School of Mines. The meeting, fast getting a reputation for being as entertaining as it is informative, will begin with a half-hour social time beginning at 6:30 pm. The program will run from 7:00 p.m. to about 9:00 p.m., and will be held at the American Mountaineering Center at 710 10th Street in Golden, Colorado.

Brian Conaway will moderate this month. He is the Colorado-based inventor of the RideTight adaptive seat belt positioners and CEO of RideTight, LLC. RideTight is a small product that can fit in the palm of one’s hand, but provides a big leap in seat belt security. It has outperformed traditional “booster” seats in booster-seat crash tests. Brian also has many years of new product innovation, development and sales under his belt for Fortune 500 companies. Some of the companies he has innovated with and provided products for include Home Depot, Target, K-Mart, Sears, WalMart, QVC, Costco and Ace Hardware.

A new business resource targeted particularly to assist inventors, innovators, and entrepreneurs, the JeffCo Innovators Workshop is hosted by the City of Golden with support from the Jefferson County Economic Development Corporation. The Workshop offers advice, inspiration, and support to new business start-ups and entrepreneurs and seeks to assist those companies that wish to introduce a new product to the market. The monthly public meetings typically include an educational presentation on some aspect of starting a new business or bringing a new invention to market, a networking session, an advice and sharing period, and announcements of opportunities for business help and support within Jefferson County. A not-for-profit currently coordinated with volunteers from IX Power Foundation, the organization welcomes local business sponsorships of its meetings and activities.


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